• Display Effectiveness

    Beyond Merchandising 101 - Consumer perception is everything to a retailer, and can be shaped significantly at the product display level. It’s basic merchandising to create impactful product displays and assortments that can influence a consumer’s decision to buy. Retailers have only seconds to capture a customer’s attention, convey an important message and convince them to buy. Retailers must manage promotions, set displays in a timely manner, keep all displays well stocked, and adjust programs to local shopper preferences. To that end, store execution must go beyond basic merchandising and excel at execution to bolster the best results. Retailers who have mastered display effectiveness can monitor customer behavior daily to determine if a) advertising drove traffic, b) product offers or assortments were on target and c) store execution was on point – to increase conversion rates (traffic-to-sales ratio) and grow sales.

Solutions at work for you

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  • Traffic Intelligence 101

    Outfitting a store with a solid product mix is one thing, but monitoring that store to maximize its performance is another idea entirely. Stores accomplishing the most with their displays are constantly monitoring, evaluating customer shopping and purchasing behaviors as well as employee execution. Tyco’s integrated solutions can provide invaluable real-time data that you can adapt and implement to influence customer behavior and increase sales.

    Featured Solutions:

    Traffic Counting
    Tyco Retail Solutions’ traffic counting solutions track incoming and outgoing customers compared to sales transactions. Understanding conversion rates is the key to maximizing your store's profitability.
    Source Tagging Recirculation
    Tyco Retail Solutions’ industry-leading Source Tagging Recirculation program offers floor-ready merchandise direct from the point of manufacturing. Source tagging recirculation eliminates in-store tagging, ensures EAS tagging consistency, speeds products to the selling floor and reduces shrinkage -- all while providing sustainability for green-conscious retailers.
    High Theft Merchandise Protection
    Tyco Retail Solutions offers a wide variety of easy to use, wraps and safers solutions that provide premium protection on theft prone merchandise. Our high theft solutions maximize protection for a wide array of items like expensive apparel, fragrances, small electronics, wines and spirits, and health and beauty products.