Conad del Tirreno is a large grocery Cooperative with
locations spread throughout Tuscany, Lazio, Sardinia and
the province of La Spezia, and under the following brands:
E. Leclerc Conad, Conad Superstore, Conad, Conad City,
Sapori & Dintorni and Margherita.
Conad’s mission, as indeed highlighted in its tagline
“Artists in quality, masters in convenience”, is to satisfy
consumers’ needs in a perspective always in line with new
trends and demands. It is also thanks to effective security
systems, that Conad del Tirreno can adequately support its
relationship with customers.
In fact, this leading retailer decided to adopt proper
security, anti-theft measures several years ago, by choosing
a versatile technology partner able to offer the highest level
of protection in each product category.
Conad started their operations in the ‘70s. A few years
later, Sensormatic began providing its security systems to
support the development of protection in the food industry
with Electronic Article Surveillance (EAS) systems in HF
(High Frequency), before transitioning to electromagnetic
technology during the years of modernization of retail (‘80s
and ‘90s). Later on, after its proliferation, Conad del Tirreno
and the rest of the marketplace definitely opted for the
acousto-magnetic technology.
Nowadays, due to growing brand and format
differentiation, retailers also feel a growing need to
control and minimize theft. Based on data reported by
several studies on theft, shrinkage continues to represent
a concerning issue. Acknowledging this reality facing
companies and the whole industry on a daily basis, ADT in
Italy, part of Tyco International, offers a complete range of
anti-theft solutions or EAS able to more effectively fight the
phenomenon associated with increased shoplifting.
The Sensormatic line includes anti-theft systems and
specific protections for various items, in addition to
solutions designed to analyze the flow of visitors, store
business intelligence, and RFID.
Conad del Tirreno, having made a precise technological
choice in the acousto-magnetic Ultra·Max system, decided
to evaluate each store for the best antenna configuration
to protect the checkout zones, rather than entrances and
exits without purchases. To satisfy the different needs of a
store, they implemented a Maxcalibur antenna for an easy
and practical access to the cash register by the customer;
UltraLane antenna for variable in-lanes; and Ultra·Exit for
entrances and exits without purchases, able to cover a
range up to 2.4 meters.
Moreover, retailers can leverage effective,
multi-level anti-theft protection tools to prevent
theft while covering the needs of all product
categories within the various departments:
from food to new tags for bottles with superlock
release, and even hard tags with tacks
or lanyards.
In terms of recent technology developments
affecting the cash counter, noteworthy is the
adoption of deactivators with acousto-magnetic
technology directly integrated into the scanners,
with a net cost savings and further improved
performance.
If theft protection is an imperative for all
outlets, for Conad it is even more so, especially
within an ever changing retail environment. Guaranteeing
the consumer a safe shopping experience is, in fact, an
essential value to maintain high standards of quality in the
type of service provided.
Relying on suppliers such as ADT – accustomed to
providing the best solutions and continuing innovation - has
produced important results: today 95% of Conad del Tirreno
stores with anti-theft are protected by
Sensormatic systems.